Hot 8 Yoga
CREATIVE & DESIGN
PAID SOCIAL
GOOGLE ADS
EVENTS MARKETING
EMAIL & SMS MARKETING
SOCIA MEDIA MARKETING
PARTNERSHIP MARKETING
200 founding members secured before a single door opened. A fully integrated launch strategy that expanded Hot 8 Yoga from LA to New York City.
Founding members before opening day
Attendees at launch events
Hot 8 Yoga was expanding nationally and needed to launch their first NYC studio with momentum, not just awareness. The goal was to build a community and convert founding members before the studio ever opened its doors, in a brand new market.
We built and executed a full integrated go-to-market strategy: paid ads across Google and Instagram, email and SMS campaigns, events marketing, influencer partnerships, and a high-profile brand partnership with Vuori that produced events with 500+ attendees. Every channel worked together toward one goal: founding memberships.
Hot 8 Yoga NYC opened with over 200 founding members already committed, a community built entirely through marketing before a single class was taught. The Vuori partnership events drew 500+ attendees and generated significant brand awareness in a competitive NYC wellness market.
Opening a studio in New York City with 200 members on day one isn't luck it's what happens when every marketing channel is pulling in the same direction with the right strategy behind it.
Increase in members YoY. 2X
Of new clients came from paid ads
Revenue Growth
If there are questions you want to ask, we will answer all your question
